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$2B+ Lost to Fakes Annually
Jordan 1 Most Counterfeited Model
$15-30 Legit Check Services

Why Fake Jordans Are Everywhere

The resale market has exploded—and so has the counterfeit industry:

  • High-quality replicas cost $30-50 to make and sell for $150+. The margins attract serious operations.
  • Facebook Marketplace has no authentication. Unlike StockX or GOAT, anyone can list anything.
  • Hype releases sell out in seconds, driving buyers to secondary markets where fakes flourish.
  • Replica factories use the same materials and construction methods. Visual authentication is harder than ever.

How Spottable Helps

1. Photo Analysis

Our AI scans listing photos for known fake tells: Swoosh shape, Wings logo depth, stitching patterns, and heel silhouette.

2. Price Check

We know what every colorway sells for. A Travis Scott Jordan 1 for $200? Instant red flag, even if photos look decent.

3. Legit Check Guide

You get a personalized checklist: exactly what to inspect for the specific model you're buying, with photos of what fakes get wrong.

4. Seller Analysis

Bulk sellers, new accounts, shipping-only listings—we flag the patterns that indicate replica operations.

Red Flags Our AI Catches

These listing-level signals often indicate fakes before you even inspect the shoes:

💰

Price Too Low

Retail $180 selling for $80? It's fake. Period.

📦

Flimsy Box

Nike boxes are sturdy cardboard. Cheap, thin box = replica.

🏷️

Wrong Label Font

Size tag text should be specific fonts. Bold = fake.

🧾

No Receipt

"Lost the receipt" for a $300 shoe? Suspicious.

📮

Ships Only

Won't meet in person. Can't inspect before paying.

📷

Stock Photos

Using Nike product shots instead of actual shoe photos.

What to Check In Person

When you meet the seller, here's what matters. Spottable generates a guide specific to the exact model and colorway you're buying.

Area
What Authentic Jordans Have
Fake Warning Signs
Nike Swoosh
Thin stem, smooth curve, sharp pointed tip. Proper positioning.
Thick swoosh, blunt tip, positioned too high or low on shoe.
Wings Logo
Deeply embossed into leather. Clear, proportional lettering.
Printed (not embossed), thin letters, fuzzy or shallow.
Stitching
Thin, delicate, consistent. Never crosses over the Swoosh.
Thick, uneven stitches. Cross-stitching over Swoosh logo.
Size Tag
Sewn inside tongue. 9-digit code matches box sticker.
Welded (not sewn), wrong font, code doesn't match box.
Heel Shape
Hourglass silhouette: thick top/bottom, slim middle.
Oversized, "inflated" heel. No hourglass curve.
Box Sticker
Elements positioned correctly: sizing chart, QR, website.
Wrong positions, bold font, misaligned elements.
Weight
Heavier due to premium materials. Solid feel.
Noticeably lighter. Cheap, hollow feeling.
Materials
Soft, supple leather. Quality feel throughout.
Stiff, plastic-y leather. Cheap synthetic smell.

Spottable vs. Legit Check Services

Traditional Legit Check

  • $15-30 per check
  • Send photos, wait 24-48 hours
  • After you've already bought
  • One check per payment

Spottable

  • Included in your plan
  • Instant analysis
  • Before you meet up
  • Unlimited checks

"Saw a pair of Travis Scott Jordan 1 Lows for $250. Too good to be true but photos looked right. Spottable told me to check the reverse Swoosh positioning and the 3M reflective. Met the seller, checked exactly what the app said, and the 3M didn't reflect at all. Fake."

— Marcus J., Atlanta

Cop Real Jordans Only

Every fake pair funds counterfeit operations. Every real pair holds its value. Know what you're getting.

Download Spottable

AI authentication included in all plans. No per-pair fees.

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