Authenticate Rolex Before You Buy
Today's "super-fakes" fool even experienced collectors.
Know exactly what to check before handing over cash.
The Super-Fake Problem
Rolex counterfeiting has entered a new era. Here's why it's harder than ever to spot fakes:
- "Super-fakes" use real Swiss movements. The old "quartz vs mechanical" test doesn't catch the best fakes anymore.
- Experts who once spotted 80% of fakes on sight can now only visually identify 20%. The technology has gotten that good.
- Professional authentication costs $300-500+ and requires shipping the watch away for days or weeks.
- Rolex won't authenticate watches for buyers. You can't walk into an AD and ask "is this real?"
How Spottable Helps
1. Photo Analysis
Our AI examines listing photos for telltale signs: dial printing, bezel alignment, cyclops quality, and case finishing.
2. Price Intelligence
We know market prices for every reference. A Submariner 30% below market? That's a red flag we catch instantly.
3. Inspection Checklist
You get a detailed guide: exactly what to check on the specific reference you're buying, with known fake tells for that model.
4. Seller Analysis
New accounts, shipping-only, pressure tactics—we flag the behaviors that indicate scams before you engage.
Red Flags Our AI Catches
These listing-level signals often indicate a fake or scam:
Too Good to Be True
A $15K Submariner for $3K? It's fake or stolen.
Display Case Back
Real Rolex has smooth solid case backs. See-through = fake.
Ticking Sound
Rolex movements sweep smoothly. Audible ticking = quartz fake.
No Papers
Missing warranty card, hang tag, or boxes. Common with fakes.
Refuses Video
Won't send video of watch running or serial number.
Ships Only
No in-person meetup. Wants payment before you inspect.
What to Check In Person
When you meet the seller, here's what matters. Spottable generates a version of this tailored to the specific reference you're buying.
Bring These to the Meetup
Simple tools that help you verify in person:
10x Loupe
$10-15 on Amazon. Essential for checking the micro-etched crown and serial engravings.
Gram Scale
Know the correct weight for your reference. Fakes are consistently lighter.
Flashlight
Your phone's flashlight works. Check for gaps in the bracelet and crystal clarity.
Most Counterfeited Rolex Models
Extra scrutiny needed with these high-demand references:
Submariner
The most faked Rolex ever. Check ceramic bezel alignment—fakes often get the 12 o'clock pip wrong.
Daytona
High prices attract the best fakes. Chronograph pushers should have precise resistance.
GMT-Master II
The "Pepsi" and "Batman" bezels are heavily counterfeited. Color transition should be crisp.
Datejust
Volume of fakes is massive. The fluted bezel should have sharp, defined ridges.
When to Walk Away
Even with perfect inspection, some super-fakes can only be caught by opening the case back. If anything feels off—price, seller behavior, or physical inspection—trust your gut. No deal is worth the risk of a $5,000+ fake.
"Found a 'Submariner' for $6,000 that looked perfect in photos. Spottable told me to check the micro-etched crown and the rehaut engraving. Met the seller with my loupe—the crown was way too visible and the rehaut said 'ROLEX' but no serial number. Walked away from a very convincing fake."
— David M., Miami
Buy Rolex with Confidence
At these prices, you can't afford to guess. Know what to check before you meet up.
Download SpottableAI authentication included in all plans. No per-item fees.